Hard Rock Cafe sues Hard Rock Hotel
Friday, September 24th, 2010
They can do that? I mean, it’s like they’re putting themselves between and rock and a Hard Rock. (Okay, that cliché isn’t working as I hoped.) But really this is strange news that’s making me re-read to try to figure who is suing who. Okay, so, the Orlando-based Hard Rock Cafe and restaurant chain (offices located not far from me) is suing the Hard Rock Hotel and Casino in Las Vegas (not apparently the Hard Rock Casino in Tampa, which is a little further down the road from me.) Now there is apparently some complexity in the ownership of these two businesses that allows for the lawsuit. It seems that founder Peter Morton retains ownership in both and as part of the agreement to use the Hard Rock name, the Las Vegas Hard Rock agreed to protect the goodwill of the trademark.
That “protecting the goodwill of the Trademark” is where the Hard Rock is running into trouble with the Hard Rock or where Vegas is having trouble with Orlando. Does that help? Okay, Vegas is running a reality TV campaign “Rehab: Party at the Hard Rock Hotel” on truTV. Ah, reality TV, how we love you. According to Orlando (do you know how many conservative Christians live in Orlando? Lots!) the show promotes drunken debauchery and that’s just for a start. They also accuse the show of portraying the Hard Rock (Vegas, baby) as reveling in “acts of vandalism, sexual harassment, violence, criminality, and a host of other behavior” that reflects badly on the Hard Rock brand. (In other words - it’s your typical Reality TV show.)
So, the Hard Rock wants to end its relationship with the Hard Rock! Who will win? And who gets custody of the kids?
Coffee Quote: Chocolate, men, coffee - some things are better rich. ~Author Unknown

